About Me

Michael Tolmie

Strategic Marketing and Technology executive with over 15 years of cross-functional leadership and P&L experience. Ability to drive digital transformation through Chatbot, machine learning, data science, and Salesforce technologies creating personalized customer experiences through creative storytelling to advance the business. Managed teams of 25+ and responsible for over $40M of marketing & technology budgets to consistently drive business growth. Extensive record of building strategies to drive sales exceeding business goals & objectives in highly competitive categories including Higher Education, Healthcare, Banking, B2B, B2C, Retail, Airlines, Automotive, CPG, and Technology.

Develop businesses and improve product profitability. Strategic consultant uniquely combining diversified background to increase ROI. Highly effective at defining paid media strategy to increase brand equity and generate conversions based on the following skills and characteristics:
  • Understanding the business and information technology to meet project objectives
  • Building lead acquisition strategies utilizing influential creative elements and key messaging to capture attention and create a connection with the brand that resonates with the target audience
  • Analytics, and data compilation to make educated business decisions to impact profitability
  • Developing digital media strategies (re-targeting, paid search, CPL/Affiliate, display, digital video, Facebook and mobile)
  • Skilled in strategic planning, brand marketing and creative development, and finding synergies between creative and media channels

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